Lead Generation Costs Go Higher
Are you sick of spending thousands trying to drum up prospects for your network marketing business this summer?
A survey of major Pay Per Click advertisers shows click costs and competition have not let up even in the midst of economic struggles. Long time PPC advertisers are reporting lower ROI and conversion rates – meaning it costs more to generate the same sale/prospect today than it did previously.
Additional evidence to support this premise comes from evidence that many advertisers are cutting back on their advertising and many new advertisers drop their ads because they are no longer profitable.
This can be a big advantage to network marketers who know how to take advantage of the current climate and know how to maximize their ad budget.
Before you get there, here are a few facts that you need to master…
FACT #1: PPC engines and any high traffic advertising medium are designed by their nature to reduce your return on investment to its bare minimum. If you have something that is profitable you can count on competition. Knowing your unique advantages allows you to outsmart competitors and convert more prospects with fewer resources.
FACT #2: If you don’t know how much you earn per customer/distributor you are driving in the dark without your headlights on! It’s absolutely imperative that you know how many customers/distributors you need to personally enroll to earn $500 in your company. Most marketers have not figured this out or have figured in what they assume or hope other people with do. This is a recipe for disaster and it accounts for millions in misspent adverting dollars.
FACT #3: If you don’t market your business no one else will. And if you don’t market effectively you are guaranteed that nothing positive will happen. Network marketing businesses don’t build themselves – no matter what the storybooks say! Lasting businesses are built from a solid understanding of what network marketing is all about and focuses on its unique advantages over traditional businesses - which require lots of advertising or depend on location to succeed.
Want to learn how to make your lead generation and prospecting efforts work this summer?
Stop by our site and read about our research and view case studies of actual marketers and how they improved their ability to get more customers, recruit new downline builders and decrease marketing costs. Plus our new training video is sure to make a huge difference in your direction this year. You can see it here…
“From start to finish the best investment of our time & money. You will learn to deal honestly , ethically & with the prospects best interests at heart.” - John & Julie Siket, Agel Marketers
“A must have if you’re thinking about going into network marketing.” - John Jacques, Pre-Paid Legal Representative
This next year is a year of opportunity for network marketers who know how to work smart, maximize their ROI and outmaneuver their competition. Those marketers who learn how to be profitable today will be the new superstars of tomorrow. That much is for sure!
Success belongs to the brave! :-)
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515 words . Network Marketing Industry, Network Marketing Tips
Leave a comment Are Autodailers A Good Idea For Network Marketing?
“I would like to cancel my mlm lead subscription,” said the voice on the other end of the phone.
“Is there a problem?” our customer service staffer asked.
“I’m not getting any response calling and I don’t really want to talk to people anyway,” came the reply. “I found a place that where I can get 10,000 leads and load them into an autodailer. It will do all the work. I’m sure I’ll get better results with that.”
Reality however, paints a different picture…
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688 words . Network Marketing Industry, Network Marketing Tips
Leave a comment Stop blaming your upline for your lack of success...
Sometimes the best-intentioned advice can kill your business...
I recently talked with a distributor of one of the top 5 biggest network marketing companies about advice he was given regarding growing his business.
The company was telling distributors to make at least one prospecting call a day. If they did that they were told that 30% would join. Naturally, he was excited to get started and figured that all he needed were some leads.
The problem is that this advice is lacking in key details… and we all know the devil is in the details!
Are you a Network Marketing Crusader?
12 years ago a man was heralded as creating a revolution in network marketing. His ads were in major magazines, being mailed via direct mail and even heard on radio around the US.
Hundreds of thousands of people eager to be star network marketers joined the company he promoted and flocked to his “marketing” seminars. There were a lot of testimonials of people who were getting rich and living the life featured in a network marketing company promo videos.
If I stop the story there, as most promo’s do, you wouldn’t have the complete story. In fact, you would be missing the very part that could help you improve your odds of success.
Escape the "Easy" trap...
“If people only knew how hard I work to gain my mastery, it wouldn’t seem so wonderful at all.”
- Michelangelo (1475–1564) Italian painter and sculptor
Too many times I have heard people express their envy at the success or appearant talents of others. “It’s easy for them,” or “I’m not like so and so,” they say as an excuse to why they shouldn’t try as hard.
An even worse trap is to assume that anything you want to master or accomplish must be easy. I’ve seen many people end dejected, confused or even blissfully ignorant of the work-mastery paradigm. This causes them to frequently switch companies, training methods, products, all costing more and more money yet delivering little tangible progress in return.
One rule I have found nearly constant in almost 40 years on this planet is that things worth having don’t usually come easy. The skill or talent to build a business, build relationships or even just create a work of art don’t just fall from the sky. They must be nurtured, honed and exercised to get stronger and this takes a certain amount of personal discipline.
Personal discipline is one of those things we hate to talk about but in all reality it probably the most important skill we could master. It’s personal discipline that’s the driving force behind all personal growth and any mastery of skill. What others see as natural and easy is often the result of pushing ourselves when no one was looking.
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